This article is dedicated to the issues of determining the basic concepts of principles for naming / renaming in city toponymy and systematization. The urbanonymy phenomenon is described as a very important mechanism operating the linguocultural and linguo-social system of a particular language. Since they as a system represent the language image as language symbols for distinguishing between intracity objects and perform a certain function of a formed society against the background of space and time. The modern linguistic science contains a great variety of classifications the purpose of which is to systemize names and to determine various approaches to studying them, and to identify the general concept. Many classifications remain disputable and contradictory due to a great variety of onomastic phenomena and their various parameters. This article is aimed at, on one hand, showing an important mechanism of the naming principle, the influence of urbanonyms on city image development (with the city of Astana as an example), and, on the other hand, describing and analyzing them for representation of linguistic and cultural knowledge of the ethnos.

OBJECTIVES: In the current study, we have surveyed Rosa Damascena Mill. related antibacterial land cytotoxic activity. \nMETHODS: This plant essential oil and methanol extract\

To implement Knowledge Management in any organization, some kind of strategy should be focused and this strategy should be linked with the overall strategy to remain competitive in the business. This paper highlights strategy, Knowledge Management, importance of KM, knowledge strategy, KM strategies for Pakistani organizations. From literature review, two dominant strategies were identified as personalization and codification. These two strategies were linked with Porter five forces that shape strategy, Blue Ocean Strategy, Human Resource Management and Information Technology.